The Spring Edit Has Arrived!

Spring Sale — Up to 70% Off · Free UK Shipping · Limited Stock
Limited Time Offer!

At Alliro & Co London, we believe elegance should feel effortless. Each piece is chosen for the woman who moves between the boardroom and the weekend with equal grace — never sacrificing comfort for style.

Bertram & Rose teaser

We're Bertram and Rose. For years we curated fashion from our London studio — learning what women actually want to wear, not just what looks good on a hanger. Alliro & Co is that knowledge, made accessible.

30-Day Money Back Guarantee

Shop with confidence. We offer a 30-day money-back guarantee if you’re not completely satisfied.

SECURE PAYMENT

At Alliro & Co London, you can securely and conveniently pay for your order using credit card.

Free Premium Shipping

All UK orders are shipped free of charge and fully tracked.

What customers have to say about Alliro & Co London

★★★★★

“I am so impressed with the linen dress; the fabric feels incredibly premium and soft. The shipping was handled with care and the item arrived in perfect condition. Alliro & Co. clearly stands for quality.”

Amelia R.
London – 16 hours ago
★★★★

“A wonderful experience from start to finish. The personal attention from the team is a breath of fresh air, and you can tell they truly care. My order was neatly packed and looks even better in person.”

Sophie T.
Edinburgh - 1 day ago
★★★★

“Just perfect!”

Emma B.
Manchester - 1 day ago
★★★★

“The quality of the tailoring is excellent and the fit is spot on. It’s lovely to buy from a boutique that feels so personal and authentic. The parcel arrived safely and was a joy to unbox!”

Isabella G.
Oxford – 2 days ago
★★★★★

“I love the seasonal pieces I ordered; the material is breathable and feels very high-end. Everything was delivered smoothly and was very well-packaged.”

Lily B.
Brighton – 3 days ago
★★★★★

“you can really feel the passion behind this brand in every detail. The items smell fresh, look beautiful, and the quality is exactly what I was hoping for. Reliable service and a very happy customer!”

Mia W.
Liverpool – 5 days ago